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Australian , Matched Image Camera Hire, will be among the first to be able to offer Australia the ARRI ALEXA digital cinema camera. Building on the technical expertise of the ARRIFLEX D-21, ARRI has released the new ARRI camera the ALEXA part of a new generation of digital motion picture cameras. Like the D-21, ALEXA creates rich, organic images, with the look and feel of 35 mm film.

The ARRI ALEXA is planned to be used with 35 mm accessories and lenses, so will fit into established working practices and minimise production delays. Matched Image are the new digital cinema ARRI ALEXA camera with and without lenses, in lightweight and complete production packages. Now taking bookings for this exciting and much anticipated digital camera, Matched Image have a complete suite of products on offer to support your ALEXA rental including audio equipment hire, lighting rental, grip equipment rental, edit suite rental, crew hire, production van rental and all camera accessories.

At the heart of the ARRI ALEXA camera system is ARRIs own 3.5K Super 35mm format ALEV-III CMOS Bayer sensor. Through extended research and experimentation with sensor and pixel technologies ARRI made some great discoveries and applied these to the production of the ALEXA. Optimum image quality is achieved through a fine balance between detail, colour reproduction and sensitivity. While some competitors strive to improve camera statistics on paper by jamming more and more pixels into a 35mm frame, ARRI used a proof is in the pudding approach with the ALEXA digital camera maintaining that optimum image quality is attained through slightly fewer, yet larger, pixels filling the available space on a 35mm sensor.

If you intend to buy a digital camera, there are a range of factors you must think about. For example, for persons who would want to have access to a camera all round the clock, battery life should play a significant part. Conversely, in case you are looking at this through the eyes of a professional, your necessities would comprise of photo clarity, zoom options, etc.

Take a look at the phenomenal Panasonic Lumix DMCFX07 Digital Camera

Also consider the following:
* Panasonic DMCFS25
* Olympus Mju Tough 8010
* Canon IXUS 95 IS
* Sony A550
* Sony DSC-TX1

Besides, it’s vital that you understand the main technical aspects of digital before purchasing any particular one. The most discussed about facet is the megapixels the camera has. The megapixel rating tells you how detailed your images can be, calculated in pixels or points of colour. Each pixel is a single speck in the photo. These aren’t limited to digital images, and the same are also found in computer screens.

For people looking at printing photos that are transferred to a computer, a camera with 5 MP resolution ought to do. If you’re simply going to display your photos on a monitor, a television, or on the World Wide Web, then your old 3.2 megapixel camera will help! The newest cameras present so far as 15.1 megapixels, and some of the simple point-and-shoot cameras have 8, 10 or 12 megapixels!

Ok so you’ve heard all about the new technology of digital photo frames and how they display digital images on a screen, but how exactly does that make them different to the standard photo frame, and what makes them so great?

Firstly, and probably most importantly the digital photo frame (depending on how bit it’s memory is) can hold and display a great number of images. Once these have been uploaded they’re cycled through in a slideshow style presentation; all on one screen. This presentation can be customized by the user so that the length that each photograph is displayed for, how long the interval between each photo is and in what direction the photographs are displayed can all be changed.

Secondly, most digital photo frames come with both a stand so they can be displayed on a shelf, table or mantel piece and wall mounting holes so they can be displayed on the wall too. This makes them just as versatile as the standard photo frame, if not more so because some models can also play mp3 music files to further enhance the atmosphere of a room.

So for example, when you get back from your summer holiday and are visited by friends and relatives you can transfer your digital photos from your camera to your photo frame and put them on a slow cycle with relaxing background music. This allows you to point out where you went during conversation and the photo frame becomes almost interactive.

Alternatively, if your kitchen or dining room needs brightening up a bit you can put some uplifting images on the photo frame, attach it to the wall and let it do its thing. A lot of us are comforted by the presence of a television, radio or computer being on and a digital photo frame provides that same level of comfort, but much more purposefully.