Phloosh Phloosh Phloosh

Search engines have become so intimidating lately – most people
think that search engines are just out to get them – everyone’s
becoming afraid… They also think that getting #1 rankings
is near impossible.

Yes, if you’re trying to trick search engines, THEN – they’re
out to get you – BIG TIME.

BUT, if you’re willing to work with them and help them,
then they can seriously be your business’s best friend.

Here’s how:

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Writing Articles for Search Engines
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Actually, you’re writing articles for TWO people.

1. Search Engines

2. Your Potential Customers

. Why for Search Engines?

Because search engines love content, and it’s that very content
that let’s you invite traffic from search engines.

These articles help you optimize your website for search
engine rankings (more on this in a bit).

. Why for Potential Customers?

Because these articles are what your prospects are looking
for on search engines – they land on that page, find the
information they need and then see your “recommendation”
- aka affiliate link and they click, click BUY.

So, your articles eventually lead to sales and commission
for you.

So once again, the purpose of articles:

. Provide content/information for:

. Search Engines

. Potential customers

. Promoting traffic to your affiliate program

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Optimizing your Articles with Keywords
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We don’t want to make your head spin here, so we’ll try to keep
this AS simple as possible.

There are certain places you want to insert your keywords
when building an article webpage.

Here they are:

. The title of the page

. The Description META Tag

. The Keyword META Tag

. In your Headline, use HTML Tag < h1 >< /h1 >
. Your first line of text

. Once or twice per paragraph

. Once/Twice in bold

. In the text of a link

Some other tips:

. In your graphics – use keyword in HTML ALT tag

. Use a secondary keyword also – a few times

Some Cautions:

. Don’t Overkill – repeating your keyword an obsense number
of times will not help you at all – it will hurt you.

. Never hide keywords – never.

. Nothing tricky – if it’s tricky, don’t do it.

. Don’t have a LONG keyword META tag

The above is how most search engines determine how relevant
your webpage is to a specific keyword.

This is NOT the only element involved in search
engine optimization, however, it’s one the most important.
The next strategy we’re going to discuss is also critical -
for Google, especially.

You can learn a lot more about How to Dominate Search Engines
and also get Step by Step Instructions to turn that traffic
into $300.00, $600.00 or $900.00/month in residual
income at DominateSearchEngines.

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A Linking Strategy
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Alright, now, we’re going to discuss the one, quite possibly
most important element to ranking well in Google – the #
of incoming links.

Google has been giving more and more importance to what they
call their “PR” – short for Page Rank. The PR is based
on a scale of 1-10 and the higher it is, the more incoming
links you have.

The PR is determined by the number of INCOMING and OUTGOING
links you have. You should have the maximum number
of incoming links.

See, Google’s theory is that by having a site link to you,
that website is basically “voting” for you – that site
is telling Google

“Hey, I like that website, it has good content, I feel
comfortable sending MY visitors there, so should you…”

The more sites that tell Google that, the more willing Google
is to send it’s traffic.

So, bottom line, recruit incoming links.

—– How?—–

How did we know you’re going to ask that million
dollar question?

Our answer is not that “great” -

“Just ask…”

Contact websites in your niche and ask them for a link exchange.

How to find these websites?

• Check the sites linking to your competition on Alexa.com
• Do a search on Google.com for your keyword and contact all
  the relevant websites.

Send them an e-mail, call them, etc…and let them know what’s
in it for them – a reciprocal link to help THEM with search
engine optimization as well.

NOTE: A linking strategy is VERY important if you want
any chance at making it to the Top 10 page on Google and
then staying there…

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Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +62-8315-838474.

What runs through your mind when you hear that ezine articles will bring you masses of fr^e traffic, get you higher listings in the search engines, and raise your profile on the web?

For many people, their reaction is this: “But I’m not an expert – how can I write an article?”

Well, you don’t have to be an expert and you don’t even have to write the article – at least not much of it.

Interviewing internet experts is one of the easiest ways of coming up with new articles – all you do is ask the questions!

Here are some tips on how to interview internet experts:

1. Ask them to introduce themselves to your readers – how did they get started in eCommerce? What products or services do they market and what are their domain names?

2. What is their main promotion technique? Why does it work so well?

3. Did they have a mentor? How important was their mentor in getting where they are today?

4. What is the biggest mistake they made in their online career?

5. What projects are they working on right now?

6. What is the one program or software they couldn’t do without?

7. What single piece of advice would they give to someone starting out in online business?

Once you get their answers, you’ll immediately come up with half-a-dozen follow-on questions. Write back to them with your extra questions. You’ll quickly have more material than you can fit in your article.

To make your article flow properly, use chatty phrases like: “that’s interesting, Joe…” or “that’s a really good tip, Mary”. Give the reader the feeling that you were having a real conversation.

The amazing thing about this technique is you’ll never run out of new articles – there are enough experts on the web to keep you going for years to come.

Which is why I call this system The Perpetual Traffic Generator.

————————————————————
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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Do you want more traffic and sales to your site?

If so, do you want to know how to take full advantage of the internet to get your sales message out there without having to spend thousands of dollars?

There are thousands of high traffic sites on the Internet where you can market for free. The trick is finding these sites and using them effectively to market your business online.

Your best weapon in finding these sites is Alexa. You can use Alexa, http://www.alexa.com, to search by topic and compare stats on sites, as well as get the traffic ranking of a site.

The point of marketing on high traffic sites is that the more visitors a site has, the more likely you are to be seen. The more you are seen, the more likely someone will click through and visit your site.

Marketing on high traffic sites isn’t enough though. The traffic has to be targeted. By targeting your market, and marketing on high traffic sites, you can quickly multiply your traffic and sales.

To get you started, I’ve included five of the top sites on the internet, with tips on how to market your site effectively so that you can increase your traffic and sales.

1. Yahoo – http://www.yahoo.com
2. MSN – http://www.msn.com
3. Google – http://www.google.com

According to Alexa, these are the top three sites respectively. Although you should make sure that you submit your site to their search engine spiders, which is free, there is a better way to market on these sites.

It’s called Groups.

Yahoo Groups – http://www.yahoogroups.com
MSN Groups – http://groups.msn.com
Google Groups – http://groups.google.com

You’ll find thousands of groups at these sites where you can post your articles, advertise your ezines, and submit free classfieds. You’ll also find discussion groups on just about any topic you can imagine, and unlike forums, you can conveniently read and reply to messages in your email.

You can share information and build relationships with potential customers. The beauty of these sites is that they spider each other. Yahoo also uses RSS, which can give you an opportunity to become syndicated, especially if you write articles.

Your promotions can quickly become viral.

4. Ebay – http://www.ebay.com – If you sell products and services on Ebay, you can use your About Me page to offer a subscription to your ezine, as well as advertise your website.

You need to follow the instructions on Ebay when using this feature. Build a relationship with both your customers and fellow Ebay marketers. If you haven’t considered marketing here, you definitely want to consider marketing it because this site gets over eight million hits a month.

5. Myspace.com – http://www.myspace.com – Although this site considers itself to be noncommercial, and it has strict rules about promoting your products and services, this is an excellent place to network.

You’ll find blogs, groups, free classifieds, and forums. You can send and receive email and private messages. There’s a search function that allows you to find others with your interests.

As long as you take the time to get to know the site and follow the rules, you can effectively promote your business here by networking with others. You’ll need an account, but it’s free. You won’t be allowed to post for the first seven days, but this is to keep spammers out.

In fact, there are currently over 2,800 business groups here, some with thousands of members, and you can post quite a bit of information in your profile.

If you’re on a shoestring marketing budget, you can use these high traffic sites to help you increase traffic and sales to your site.

Want even more high traffic sites to market on? Jinger Jarrett will show you how to market your business online to hundreds of high traffic sites for free. Grab a subscription to her premium ezine for just $5 per month. This is a limited time offer. http://www.smallbusinesshowto.com/Special-Offers.html

This old saying which addresses the variability of the weather in
Montana is also applicable to the market dynamics for an online
business. If there is one thing that is certain about the future
of online marketing, it is that it will continue to change.

A generation in Internet marketing seems to last 12 months or
less and therefore it is very important for online marketers to
reassess their marketing plan frequently. It wasn’t too long ago
that popups and banner ads were all the rage and now they’re
about as welcome as a telemarketer or a lawyer.

In earlier times, just getting traffic to your website could
spell success. That just is not the case today. In the current
environment, Internet marketers have many tasks before them
including increasing traffic, maximizing traffic quality, and
improving conversion ratios. Much simpler said than done, but
the key element is to understand that we are dealing with a
dynamic marketing landscape where change is almost a continuous
process. A successful Internet marketing campaign will always be
a work in progress.

A dynamic internet marketing campaign will be a continuous
process of monitoring & analyzing, followed by tweaking &
experimenting, followed by measuring the impact (more monitoring
& analyzing) of the changes made.

The first step in analyzing your marketing campaign is
pinpointing precisely where the prospects are coming from.
Whether it’s search engines, email, or from other sources. All
of this data can be found in your server logs and there are some
very good traffic analysis tools (many of them free) that will
provide you with the information without requiring you to become
technically proficient at deciphering raw server logs.

By analyzing the information taken from the traffic analysis
tools you can track keywords and other parameters which will tell
you how visitors are getting to your site which, in turn, will
help you improve and target traffic.

The goals for your particular site will depend upon the nature
of your online business or endeavor. A good way to determine
how well your site attracts and converts visitors is to analyze
your traffic and then experiment or tweak some of the different
elements of your site such as sales letter copy, special price
promotions, limited time offers, free offers, headlines, color
schemes, testimonials, etc., etc.

After making changes in your program, once again analyze your
traffic to obtain a measure of the impact (good, bad, or none)
that your tweaking has produced. And then start the process all
over again, retaining the changes that yielded a positive result
and, of course, rejecting those that did not.

Remember folks, it is up to us to stay in touch with the fact
that there is one certainty about the future of online marketing,
and that is that it will continue to change.

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This article is freely available for reprint provided that the
resource box at the end of the article is left intact and the
article is published complete and unaltered. If you are using
this article on a website or e-book, please make sure that the
link in the resource box is live or clickable.
—————————————————————-

Kirk Bannerman operates a successful home based business and
coaches others seeking to start their own home based business.

Visit his website at
Legitimate Home Based Business for more details.

One of the best ways to drive traffic to your website is by writing articles. Getting your own articles written, distributed and published on the Internet is one of the very best Internet marketing techniques in existence.

Once you have become an author of an article, you become an instant authority. When visitors locate and read your article they could obtain some useful information from it. They would most probably appreciate you. When appreciation turns into trust, it is very likely that would click the link in your article resource box to visit your website to get more information.

Chances of them signing up with you in one of your recommended business opportunities or buy one of your recommended products would be greatly enhanced.

The question is how to write the relevant articles which might demand some of your effort and time?

If you are good in writing and enjoy doing it, you might decide to write your own articles. Otherwise you could join an article cooperative to get access to private label articles OR hire someone to write articles for you.

Let’s discuss the differences of these 3 possibilities:

1) Do Your Own Research and Write Your Own Articles.
The main advantage of writing your own articles is that it’s “free” and it would give you a sense of pride in accomplishment. You might enjoy writing articles to share your experience in Internet online business. The downside is that it’d take up some of your time to conduct some research work.

2) Join An Article Cooperative to Get Pre-written Articles.
A recommended article cooperative is InfoGoRound where you could get hundreds of pre-written articles for a small enrollment fee. From these you could choose those discussing subjects related to the content of your website. These are referred to as the “Private label articles” which you have full permission to use and also add your own name and article resource box to the article as the author.

2) Hire Someone to Write Articles For You.
If you are not comfortable writing your own articles or if you find it too much a hassle especially when you’re new to this business or if you do not fancy pre-written articles due to lack of originality, you could use an article ghost writing service such as Just Articles to put your own ideas into writing
For a relatively small fee you can get your articles written very quickly.

For article marketing on the Internet, articles written with between 400-700 words would suffice. It goes without saying that your articles must be relevant to your Internet business. Hence topic of your articles should be related to: “working at home”, “home based business”, “Internet marketing”, “making money online”, “promoting a website”, etc.

The next question is how can you ensure that your articles will reach the maximum amount of potential web visitors?

Below are some routes you can use:

1) Submit to Article Directories
The best place to submit your articles are Article Directories. Many publishers of websites, blogs, and ezines visit the sites of these Directories. Hence your articles will be quickly exposed to people who have a large amount of traffic.

2) Submit to Article Lists/Newsletters
The next step is to submit your articles to article lists such as newsletters on Yahoo and Topica. Articles from such sources are normally better received by publishers. Hence when a submission is done by you via an article list, publishers have more confidence in your articles and would very likely use them.

3) Approach Individual Related Websites
Many Websites focus on providing valuable information and educational materials to their readers. You could submit your articles to these sites if your articles are relevant to what they need. It is best that you only contact sites where the readers would have an interest in the topic of your article.

4) Search Through Ezine Directories
Once your articles have been submitted to directories and article lists as mentioned earlier, you could start contacting individual publishers such as the publishers of ezines that are related to your topic. Choose those who accept articles and write to them and convince them that your articles would be of value for their purpose.

5) Give The Articles to Your New Affiliate members
To help your affiliates especially the newly “recruited” ones, you could give them your articles as a way to help promote your site. They could either publish them as they are or they could substitute your link with theirs in the resource box of the article. They would be impressed by such generous gesture from you.

In conclusion, submitting your articles and getting them re-published on others’ websites and newsletters/ezines is one of the most powerful Internet marketing strategies. Your articles will then start working as a free advertisement for you forever. And you do not have to pay even a dime for such advertising space. You will continue to enjoy free traffic driven to your website for a long, long time!

Copyright 2005 Woon Sung Liang

About The Author
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Sung-Liang Woon is a Rubber and Latex Consultant with about 25 years of experience. He enjoys writing, lecturing,travelling, playing flamenco guitar and singing. Not long ago, he didn’t know ANYTHING about Internet marketing.However, within just a few weeks, he launched his own professional website and learned how to PROFIT from an opt-in list, pull in sales with ezines, make money with writing articles and setup his own BLOG!

To find out how he has done it, please head for his Blog here:
http://www.blogwithjohnwoon.blogspot.com

And look for his posting titled “Haven’t you started your Internet business?”

So instead of going out and joining thousands of safelists
and posting to tons of FFA pages, which are just a couple of methods many still use today with very little or no success, I want you to try a different method.

Lets say your website sales a product for people who play golf. For this example, lets pretend it’s some new type of golf club to improve your swing. You can develop what the top 5% of internet marketers create and that is called a “pre-sell” page. It can be a personal recommendation for using the product giving examples of how it worked for you and you might want to include a little history about yourself like how long you have played the sport and things you have tried in the past etc. etc… Build a little bit of a rapport with the
prospective customer. Let them begin to get to know you and trust you. But never ever make it sound like you are selling something and do not mention a price.

You might try including a link casually within your conversation which will actually be a link to your website. Your customers will be much more inclined to buy from you since they didn’t feel like you were trying to “sale” them. You may have mentioned something in your story that they could relate to.

Now once this page is set up, you will want to start writing your articles. I would recommend 10-20 a day if you can. Go through your website and start picking out keywords that you feel someone would try to search for. Build your articles on those keywords. So a keyword could be “Golf Swing”. You will want that in the beginning of your title (this will help in the search engine rankings and also to be picked by others who will want to publish your article). Your title could be Golf Swing Tips or Golf Swing Improvement, something to that
effect.

Make sure you continue to use your keywords throughout your article but do not overdo it.

I have personally been using these techniques among a couple others to see a major difference in my website traffic and my sales.

Olivia Justus operates a successful home based business earning multiple streams of income. For more information, please go to http://www.oliviamarie.info