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There have been many great poets throughout history. Shakespeare, of course, is one of the best and probably the most famous. Many are found of the works of T.S. Eliot and Walt Whitman, while others enjoy the whimsy of Lewis Carroll or Ogden Nash. But not all poets are found in poetry books and poetry magazines. Many of today’s best poets can be found on the radio, singing self-penned lyrics to popular songs that we all know and love.

Two of the greatest contemporary poets are John Lennon and Paul McCartney – the primary songwriters for the Beatles. Lennon and McCartney crafted great works of poetry in songs such as “In My Life,” “A Day in the Life,” “Yesterday,” “Revolution” and many more. Of course, these songs are a little different from the more traditional poetry we are familiar with, but they are poetry nonetheless. The primary difference, obviously, between Lennon and McCartney’s work and the work of Shakespeare is that Shakespeare’s work is not set to music. But it is still fair to label the Beatles’ work as poetry, and it is fair to list Lennon and McCartney among the greatest poets of the last half century. And don’t forget that once upon a time poetry was frequently set to music. When traditional poems like “Beowulf” were recited long ago, they were usually accompanied by a beat or by musical instruments.

If you live in Anchorage and fancy yourself a poet, you have a couple of options if you would like to share your work with the world. First of all, you can try to self-publish your work. If you go online, you can find all sorts of Web sites dedicated to helping you self-publish your poetry. You can also try to find a poetry publisher. However, finding a poetry publisher may be a little be more challenging, considering that poetry is a niche market, and there usually isn’t the demand for new works of poetry like there is for new novels or short stories. If you are really interested in making your poetry available to others, it is probably in your best interest to self-publish your work and then explore different means of making it available to the masses.

Today, as various business & managers are looking at internet video websites as a brilliant place to publish content to attract their potential consumers, it is important to understand the basic benefits of utilising web video marketing websites.

Here are a number of essential bits & pieces you have to be familiar with previous to you beginning to publish corporate videos on online video sites.

At all times endeavour to use corporate videos that give valuable info to your viewers – Scores of business people erroneously think you can simply add any advertisement on a video channel, but nothing could be further from reality. Every single video should deliver some valuable content to the target market, if not then at least topic of talk.

Carry out some degree of market research on the video channels prior to you posting your very 1st video – it is a terrific plan to provide some considerable amount of time putting your market’s essential keywords into MSN, in an effort to learn what competitor corporate videos are at this time on the Internet. Next write down the profile names of the most important organisations in your market. Perhaps afterwards you can make a joint venture or have some sort of relationship with these businesses.

It is important to take into account that each & every video site has a society built into it – Because of this you ought to respect the other members and it is suggested that you add positive annotations about your competitors’ videos. Essentially you need to be a member of the community, contributing feedback, ideas etc. And only then must you consider being a marketer & start to advertise your own 1 and items

Commit yourself to creating numerous videos – You must have an obvious strategy for developing & posting several professional videos. Otherwise, your video profile page on the video websites will give the idea of being empty if it simply has one video to look at. Hence, allot time organising the construction of a succession of short corporate videos, instead of one significantly lengthy video.

Web video marketing is one of the most valuable and quickest means of advertising your firm just now. Vidify is one of the top video production companies currently around, who are experts in producing high quality short format videos for small businesses.

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon – understanding this template is a priority for story or screenwriters.

The Hero’s Journey:

Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

The Hero’s Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that screenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

Mysterious Birth

One critical characteristic of the hero in the Hero’s Journey is his tendency to have a mysterious past. Specifically, there is a high tendency for him or her to be orphaned and / or in some way be dislocated from the family:

In Spiderman, 2002 (US box office $403,000,000), Peter Parker lives with his Aunt and Uncle.

In Star Wars, 1977 (US box office $460,000,000), Luke Skywalker lives with Aunt Beru and Uncle Owen.

In Million Dollar Baby (Academy Award Winner Best Film 2004), Maggie feels separate and distinct from her White Trash family.

Although the hero may not know his or her family, there is a tendency for them to be special in some way. In classical stories, the Hero’s parents are often royalty:

Jesus is the Son of God.

Moses was brought up by the King of Egypt.

Luke Skywalker is the son of Darth Vader.

Harry Potter is the son of famous, gifted wizards.

The hero’s heritage results in an expectation, often termed around “a destiny that he must eventually fulfil:”

Harry Potter must eventually solve the mystery of his parent’s death and right the wrong that was done then.

Luke must one day face Vader and help defeat the Empire.

Moses must return to his people and help the Israelites out of Bondage.

The detailed, complete deconstruction and the Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at http://managing-creativity.com/

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Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at http://managing-creativity.com/