Marks and Spencer is heading away from its “This isn’t just” strapline to embrace a new promotional strategy with the likes of Caroline Quentin, Jamie Redknapp, Lisa Snowdon and Dannii Minogue. The TV campaign will start on Wed. .
Myleene Klass and Twiggy won’t appear on these new adverts and have instead been kept by the retail mogul for other projects.
UK promoting reports publication Promoting Week reports the new multi million pound campaign was created by Rainey Kelly Campbell Roalfe ( RKCR ) and is to incorporate womenswear, mens clothing and the food arm of the business. Jamie Redknapp is to front the gentlemen’s clothes campaign, with Dannii Minogue’s partner Kris Smith also set to appear in the adverts. In the meantime , the food adverts will include actress Caroline Quentin explaining why MS food is so ‘’special and different.”. Our advertising has been brilliant and you are not making decisions to chuck things away gently, but we wanted something fresh, new improved.”. Pointed continued, pronouncing “We needed to capture a feeling of change in some respects it is right to say it’s a post-recessionary spring clean.”.
